The Little Tartan Blanket Co. Identity, Branding and Textile Design
The Little Tartan Blanket Co. is a sub-brand of The Tartan Blanket Co. focusing on baby blankets woven from pure wool, lambswool and merino & cashmere.
The logo and branding were designed following The Tartan Blanket Co.’s brand story as well as representing a brand for little ones.
Various weaving patterns were designed and carried through the seasonal colour ways chosen.
Two-tone tartans were designed using classic baby colour ways.
The logo was embroidered onto the baby blankets to avoid any loose labels on the blankets, ensuring safety for babies.
Baby teethers were produced and branded with the Little TBCo. logo. Illustration was used to bring a little more playfulness to the listings on the website.