Illustrations and print design of the swing tags designed for the scarves, baby blankets and blankets for The Tartan Blanket Co.
The Tartan Blanket Co. is a design lead online store producing blankets, baby blankets and scarves woven from pure wool, lambswool and cashmere focusing on the aesthetically lead customer.
The labels were designed to wrap around the front and back of the blankets and scarves. The unique label design stood out from competitors labelling styles as well as allowing the blankets and scarves to be hung on coat racks.
The Tartan Blanket Co. studio is located in Leith, Edinburgh so the phrase ‘with love from Leith’ was stitched on the backside of the labels to share the brands story as well as add a personal touch.
Swing tags were designed to be attached to all blankets and scarves sold online and distributed to wholesale boutique stores.
A message from the directors of The Tartan Blanket Co. was handwritten on the inside of the swing tags.
Seperate swing tags for The Little Tartan Blanket Co., the sub-brand of The Tartan Blanket Co. was illustrated and designed to be part of The Tartan Blanket Co.’s branding but also stand alone as its own colourful personality.